WAN-IFRA, the world association of newspapers and news publishers, organised the first Asian Digital Media Awards with an idea of distinguishing those media companies that have adopted digital media as part of their total product offer to meet the major changes in how people consume news and information today.
Jagran Prakashan Ltd (JPL) has got a Silver award for their Classifieds portal www.Khojle.com in the Best in Online Media Classifieds Website in the Asia Pacific region. Khojle.com has been built by J9 Ventures (the digital division of Jagran).
Khojle.com is a free-for-consumers horizontal classified platform offering advertising categories like Jobs, Cars, Property, Matrimonial and Mobile Phones. Khojle works on a proposition of ‘Deal Directly’, where a buyer can meet the seller directly bypassing the mediators like agents. It supports multilingual adverts and is currently powering the online classifieds for Dainik Jagran, Mid-Day, Snowball.in and Naaptol.com.
Sharing the principle behind Khojle.com, Rajeev Dhal, Country Head of J9 Ventures, said, “We adopted a unique approach while creating Khojle.com where the key features of the portal were defined by the consumer insights rather than other existing classified portals. Based on this approach we have created certain very special and unique features like iLogic, Vicinity search and a Reach Booster model where a lineage advert in a newspaper has a potential of getting 7 Million high impact exposures.”
Shailesh Gupta, Director of JPL, said, “We are moving very prudently in the digital domain to ensure whatever we do is up to the JPL standards and sets a new benchmark in the market. I am happy with Khojle.com getting an award by one of the most well recognised industry body which only confirms to our philosophy.”