Top Story

e4m_logo.png

Home >> Digital >> Article

Jagran Prakashan bags Silver at the Asian Digital Media Awards 2010

27-November-2010
Font Size   16
Jagran Prakashan bags Silver at the Asian Digital Media Awards 2010

WAN-IFRA, the world association of newspapers and news publishers, organised the first Asian Digital Media Awards with an idea of distinguishing those media companies that have adopted digital media as part of their total product offer to meet the major changes in how people consume news and information today.

Jagran Prakashan Ltd (JPL) has got a Silver award for their Classifieds portal www.Khojle.com in the Best in Online Media Classifieds Website in the Asia Pacific region. Khojle.com has been built by J9 Ventures (the digital division of Jagran).

Khojle.com is a free-for-consumers horizontal classified platform offering advertising categories like Jobs, Cars, Property, Matrimonial and Mobile Phones. Khojle works on a proposition of ‘Deal Directly’, where a buyer can meet the seller directly bypassing the mediators like agents. It supports multilingual adverts and is currently powering the online classifieds for Dainik Jagran, Mid-Day, Snowball.in and Naaptol.com.

Sharing the principle behind Khojle.com, Rajeev Dhal, Country Head of J9 Ventures, said, “We adopted a unique approach while creating Khojle.com where the key features of the portal were defined by the consumer insights rather than other existing classified portals. Based on this approach we have created certain very special and unique features like iLogic, Vicinity search and a Reach Booster model where a lineage advert in a newspaper has a potential of getting 7 Million high impact exposures.”

Shailesh Gupta, Director of JPL, said, “We are moving very prudently in the digital domain to ensure whatever we do is up to the JPL standards and sets a new benchmark in the market. I am happy with Khojle.com getting an award by one of the most well recognised industry body which only confirms to our philosophy.”

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...