Jagran Prakashan Ltd and Yahoo! India have tied up to launch a co-branded Hindi news and current affairs property on the Internet. This will be available in the second half of 2007, integrating Jagran content with Yahoo! India’s online presence.
The constituents of the tie-up believe that the agreement will help in providing the best of both online services and print media content for users and advertisers. The partnership will attempt to create a richer online Hindi user experience with Jagran’s original content across news, current affairs, sports, entertainment and other features, complemented with Yahoo’s innovative, user-focused Internet products and services.
Mahendra Mohan Gupta, Chairman and MD, JPL, said, “This exciting and strategic partnership is about re-branding, re-scaling and re-building Jagran.com to reach an unprecedented scale. It is also about redefining the Hindi online portal space.”
“The Yahoo! India-Jagran partnership will reshape the online Hindi news and current affairs landscape — in terms of compelling customer experience, user engagement and monetisation. This provides us with an excellent platform to grow the online reach of Hindi news and current affairs for the future, which currently is a large and untapped business opportunity. We looked for a partner with a leadership position in Hindi content, a well-respected and renowned brand and a shared vision of the opportunity. Jagran definitely represents all these,” said George Zacharias, MD, Yahoo! India.
Sanjay Gupta, CEO, JPL, added, “We were looking for a partner that stood for leadership and credibility in the online media space not just in India but worldwide, and which understood the pulse of Internet audiences and had a customer-centric focus as central to its business approach. Yahoo! India definitely represents all these and more. We bring in content while Yahoo brings in technology and its understanding of Internet audiences to provide an unparalleled Internet experience in the Hindi space.”
Under the terms of the agreement, Jagran and Yahoo! India will share graphical and keyword advertising revenue generated by the property, with Yahoo! India managing the advertising sales and serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India’s search and small and medium business offerings.