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Share hands over media duties to Mindshare

Following a multi-agency pitch that took place in Delhi, Mindshare North was awarded the media consulting and deployment duties of

Within 3 months of being in the Indian market, has launched its first round of television commercials. It builds on the Indian consumer’s growing interest in shopping.

“We are aware that we need sustained communication delivered creatively in order to become the single ‘go-to’ destination in our customer’s mind when it comes to fashion and lifestyle. Therefore, the priority was to align with agencies that would be able to deliver that promise. Mindshare was certainly a strong runner right from the start, and we have finally decided to go with them for media deployment advice,” commented Manu Kumar Jain, Managing Director,

The pitch to was led by Saket Sinha, Partner – Client Leadership, Mindshare. He shared that the decision was made in Mindshare’s favour because of the team’s grasp on consumer insights in the space of e-tailing. This was coupled with targeting recommendations based on information from both, proprietary studies such as TGI and external industry research that helped understand the India market a lot better.

Rahul Thappa, Client Leader for Mindshare North India, spoke about the win, “This win underscores our understanding of the e-tailing market consumer that we at Mindshare have been evolving over the last couple of years. We are excited to have been entrusted with helping grow’s business model in India.”

To view the TVC, click here

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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