Jabong, on the lookout for a creative partner, had called for a pitch in mid August. It saw participation from six agencies.
“There was a close competition amongst various agencies. We at Jabong are very focussed and particular about our work and thus, we needed an agency that could live up to our expectations,” said Manu Kumar Jain, Co-Founder, Jabong.
The agencies were asked to share ideas on how Jabong could leverage the current brand platform ‘Shopaholism’ and build a substantial equity for itself with its consumers.
“We had given a free hand to the agencies to suggest something new and creative. The two shortlisted agencies have suggested some innovative ideas which can help us bring out the true essence of the brand more effectively,” said Jain.
According to Jain, the two shortlisted agencies are both, competitive and spirited. Final decision will be taken in two weeks.
“Jabong will continue to harness the core thought of shopaholism and deliver shopping delights through its wide assortment of products under the fashion and lifestyle domain,” added Jain.
At the moment, the customer can choose from 500+ brands and more than 50,000 products.
“Our vision is to be a one-stop shop for fashion and lifestyle needs of Indian consumers by offering them exceptional service, wide variety of products across categories in line with current trends. Our growth strategies are built on the foundation of understanding the needs of our customers,” he concluded.