Top Story

e4m_logo.png

Home >> Digital >> Article

Jabong launches mobile shopping app

05-May-2014
Font Size   16
Share
Jabong launches mobile shopping app

Online fashion destination Jabong.com has announced the launch of its mobile shopping app – now available to download from Google Play store and iTunes App store. With this new app for phone and tablets, customers can shop for the latest styles anytime and anywhere from a wide range of products and brands.

The proliferation of smart devices in today’s fast-paced lifestyle has prompted Jabong.com to move closer to its audience, thus facilitating a faster and smoother shopping experience.

Commenting on the launch of the Jabong App, Arun Chandra Mohan, Founder & CEO, Jabong.com said, “We are excited with the launch of our mobile app, which has been customised keeping in mind what customers look for when on the move, thus offering real benefits. With an increasing number of users of smart devices prompted by easy affordability and availability and an improving eco-system, it was imperative for us to launch a mobile shopping app.”

He further said, “The app will enable our customers to shop and browse on the move.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...