Jabong has brought European fashion brand Buggati to India. The brand will be formally launched at Lakme Fashion Week on August 29th, 2015.
Commenting on this, Praveen Sinha, co-founder & MD, Jabong.com said, “Bugatti is one of the fastest growing brands in Europe despite the slowdown in retail markets in European countries. We have had numerous meetings in the past 18 months before we formally launch the brand in LFW on 29th August 2015. We plan to get a big celebrity for the launch and will soon announce the same. The brand is known for their heritage and impeccable quality with fashion premium-ness at a great price. “
He further added, “We have worked very closely with Bugatti Global sourcing team to deliver same International standards and fashion quotient with amazing prices for Indian consumers. We have an exclusive arrangement with the brand and will continue to nurture it on our long journey. We have launched 160 options (both in Men’s & Ladies) with 70:30 split & would take it to 400 options by the end of the year.”
On Monday, #JabongPresentsBugatti was trending nationwide with more than 20,000 tweets by late evening. To engage with the customers, the brand launched a small contest which gave an opportunity for people to win vouchers worth Rs 15,000.