Top Story

e4m_logo.png

Home >> Digital >> Article

iZone International: Motorola Xoom dated, priced

08-February-2011
Font Size   16
iZone International: Motorola Xoom dated, priced

According to a flyer from Best Buy, posted online by technology website Engadget, the Xoom tablet by Motorola will be launched on February 24, 2011 and will be priced at $799. This makes it even more expensive than the devices that are already in the market, but it also might be the first device to actually offer significant challenge to the Apple iPad.

In terms of timing and price, the device does well to come in before the iPad 2’s release, and has on offer specs which many would agree are fairly unmatched at this point – the tablet will be the first to officially run the Android 3.0 Honeycomb update, which is designed for the large screens of tablets, as against the smaller phone screens that the earlier Android versions were designed for. The tablet will also have a 1GHz Nvidia Tegra processor, which can handle full HD video. Two cameras – 5MP back and 2MP front allow for HD photography and video conferencing – also feature, which the iPad does not have, and in all their marketing so far, Motorola has been clear in calling out Apple – going so far as to reference Apple’s famous ‘1984’ ad, with a new Super Bowl ad of their own.

Whether the device will make it to India anytime soon, or at what price, is not clear right now. While the iPad sold 15 million copies in less than a year of being launched, the Galaxy Tab has only recently crossed the 2-million milestone, and no other tablets have seen widespread adoption.

Interest in the device category is obvious though, and in 2011, various manufacturers are releasing almost 1,000 different tablets of varying quality. India itself has seen various devices like the iSlate and OlivePad, and also the Notion Ink Adam, which should be reaching customers soon, but it remains to be seen if high-end tablets will catch on here.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...