Media agency MediaCom has announced the appointment of Ivan Fernandes as their first Global Leader for Social Media Technology. As the new Global Director for Social Media Technology, Fernandes’ role at MediaCom will be to ensure that clients have access to the greatest possible understanding of social media platforms like blogs, Twitter and Facebook.
As per the release, Fernandes will work to reinforce MediaCom’s position as the agency that best understands consumers in the digital sphere. He will be charged with delivering continuous social media monitoring for all major clients in all major markets as well as easy to use analytics tools for planners, insight team and interaction planners. He will also evaluate local, regional and global needs and resources, help account teams to deploy the most effective tools and deliver training.
Prior to this appointment, Fernandes had worked as Head of Planning with MediaCom Beyond Advertising and MediaCom Digital Investment in the UK, and had led the development of tools that enable clients to see the impact of conversations on social performance in real time, and win the social media brief for VW, E.ON UK, Brita, Audi, Tomy and more.
He has also worked on T-Mobile’s award-winning ‘Life’s for Sharing’ campaign in the UK and on global/ regional projects for EA, Shell and Deutsche Bank. He will report to Mick Mernagh, Chief Insight Officer, MediaCom Worldwide, and Oliver Gertz, Managing Director, MediaCom Interaction EMEA.
“MediaCom is the agency that best understands consumers online and offline. Ivan’s brief will be to help local and regional teams reinforce this market leadership in the new media landscape of social media,” said Oliver Gertz, Managing Director, MediaCom Interaction EMEA.
“An intimate knowledge of social media behaviour is now essential to understanding how and why consumers formulate their attitudes towards brands and how this influences purchase decisions. Ivan will provide our teams with the tools and insight they need to advice clients on the best ways to change consumer behaviour,” said Mick Mernagh, Global Head of Insight.
“MediaCom Beyond Advertising in the UK has lead the way in providing clients with understanding how social media can be used to drive better business performance. My task is to work with all our market teams so we can deliver the best possible analytics, insight and strategic advice to clients wherever they are based,” said Fernandes.