Facebook might be the most well-known name in the social networking space, but LinkedIn is about to be the first social network to be listed on the New York Stock Exchange. The company has filed the documents that show it is hoping to raise a minimum $175 million. According to SharesPost, a secondary market for trading shares in private companies, LinkedIn is worth $2.51 billion.
The site has more than 90 million users worldwide, including many who pay for the site’s premium service, and it is also earning revenue from both recruitment solutions and advertising. The company also intends to improve their advertising technology to offer marketers more targeted ads.
Skype, Facebook, Zynga and GroupOn are the other big players in the online field that might go to the IPO way in 2011 or 2012 as well. In the meanwhile, we have learned that 41 per cent of LinkedIn’s revenue comes from job listings, and around 32 per cent from advertising, while premium subscriptions in 2010 accounted for 27 per cent of the company’s revenue, down from 41 per cent in 2009. That the company is able to generate more money from its free services than from paid content is perhaps a signal indicative of the nature of business on the Internet.
Interestingly, LinkedIn (which has been privately valued at nearly $3 billion) noted in their filing that Facebook, Twitter, Google and Microsoft are all potential competitors, and could develop competing solutions.