Online markets based around microtransactions are part of the accepted wisdom today, but the size of the market is still not clear to everyone. The fact though is that just one game, EA’s Pet Society, sells 90 million virtual goods every day.
The game, which has 20 million users, is not even one of the biggest players in the online market, being only a third of the size of Zynga’s giant – Farmville. Farmville, in turn, makes its revenue through less than 10 per cent of its users, who buy virtual goods and actions on the site.
Overall, virtual goods sales crossed $1 billion this year, and while the individual transactions are usually in cents and not dollars, the low cost encourages people to make larger overall purchases than they would normally make.
EA’s Pet Society sells 90 million virtual goods per day.
Sebastien de Galleux, co-founder of Playfish and now the VP of business development and strategic partnerships for EA Interactive, shared several stats about EA’s social games at LeWeb Conference in Paris. In his interview with Tekzilla’s Veronica Belmont, Galleux, the social gaming pioneer revealed that its most popular game, Pet Society, has 20 million users, nearly double that of World of Warcraft.
Late last year, EA acquired Playfish for up to $400 million in order to gain ground in the rapidly growing social gaming space.
via: Mashable [http://mashable.com/2010/12/08/pet-society-sells-90-million-virtual-goods-per-day/]