Top Story


Home >> Digital >> Article

iZone International: Adobe reports record profits, marks first billion-dollar quarter ever

Font Size   16
iZone International: Adobe reports record profits, marks first billion-dollar quarter ever

Software giant Adobe has generated record profits measuring out its first ever billion-dollar quarter, with a record profit of $268 million, according to release distribution network Business Wire.

Business Wire, also serves as a financial information disclosure system to help companies fulfill legal disclosure requirements, and as part of this, has released Adobe’s data that reveals a record year for the company. Business Wire quoted Adobe President and CEO Shantanu Narayen as saying, “Adobe is transforming how the world is creating, measuring and delivering digital experiences. We are one of the most diversified software companies in the world and are entering 2011 with strong momentum.”

Coming in the wake of a lot of controversy about Adobe Flash and the upcoming threat of HTML 5, the company might have suffered when Apple CEO Steve Jobs said he was not going to put Flash on any iOS device for reasons of security, stability and performance, Adobe would certainly have bounced back as more and more phones (and tablets) are being built around Android, which supports Flash, and the upcoming Blackberry Playbook is built around an Adobe developed platform.

The big earner though for the company likely is the CS line of products, particularly Photoshop, which remains a standard design tool around the world. The breakdown of the earnings by category, however, was not revealed.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...