Top Story

e4m_logo.png

Home >> Digital >> Article

iZone International: $10 billion for Twitter?

11-February-2011
Font Size   16
Share
iZone International: $10 billion for Twitter?

Is Twitter worth $10 billion to Google or Facebook? That’s what Wall Street Journal (WSJ) is telling us. The business paper has reported that executives from both Google and Facebook are engaged in low-level talks with Twitter and according to WSJ, people in the know are reporting figures between $8 billion and $10 billion.

This follows soon after the Super Bowl in America, where people were logged on sending a total of 4,064 tweets a second, and both Google and Facebook have reason to be interested in such a deal. Whether Biz Stone wants to or not, it’s safe to assume that his investors would be looking forward to a return on their investment as well.

However, the WSJ report is hedged with a number of caveats, and so it also seems safe to say that things are not very far along the way yet, even if such talks are actually happening. For Facebook, getting Twitter on board would be in line with some of their previous acquisitions, though if the valuation is correct then it might not work out.

On the other hand, it makes even more sense for Google to take over Twitter because time has shown again and again that Google has not been successful with social products. Wave, Orkut and Latitude are all examples of Google getting to a space before the competition and not doing anything, while Buzz lost all its buzz very quickly too.

What will happen remains to be seen, but considering that a lot of people involved with Twitter are those who sold their platforms to Google only to watch them slowly fizzle out, it’s possible that Twitter, which has been gaining momentum again, might remain independent yet.
 

Tags Google

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...