Top Story


Home >> Digital >> Article

iVOOMi set to enter Indian smartphone market

Font Size   16
iVOOMi set to enter Indian smartphone market

iVOOMi, a Chinese electronic major OEM/ODM, is set to enter the fast-growing smartphone market in India by launching four high-end smartphone models, their prices ranging from Rs 4,000–10,000. iVOOMi will unveil iV505 as its first smartphone in the Indian market in the month of March, priced at Rs 3,999. iV505 provides high-end features such as Jio ready 4G VoLTE SIM cards on both the slots, flash charge technology, and Android Marshmallow 6.0, which is unique to smartphones in this price range. 

Speaking at the launch, Bradley Yan, Global Business Head, iVoomi, said, “iVOOMi has established high trust and credibility of consumers and clients globally through its path-breaking innovation, customization, and high-quality services. We are committed to establishing iVOOMi in the Indian market with our innovative products loaded with highly valued SmartMe OS (Customized OS) and features at an affordable price. We are committed to continuously deliver better user experience at disruptive prices to the aspirational Indian consumers.”

iVOOMi currently has its focus on ‘online-only’ strategy and has therefore, tied up with ShopClues. The partnership will focus on a successful launch and entry into the Indian market.

The company has a broader plan for the Indian market and intends to establish its R&D and manufacturing unit in India by 2019. iVOOMi is currently working with key brands from Europe, Russia, South East Asia, and other Asian countries.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands