Mobile rich-media advertising network iVdopia and mobile social entertainment provider airG have announced a partnership to bring InWAP and PreWAP mobile video advertising to airG’s products. airG is an established international player with over 50 million unique users worldwide and the collaboration with iVdopia means that airG can now incorporate the company’s video ads into its social entertainment products.
“When you combine iVdopia’s rich media and video interstitials with airG’s global audience and demographic targeting, we are able to achieve our goal of delivering relevant and engaging advertising to consumers,” said Dejan Mirkovic, Vice-President - Marketing and Corporate Development, airG.
Using proprietary HTML5 technology, iVdopia allows mobile users to access dynamic video and interactive ads, regardless of the mobile platform they are using, without leaving the website they are on. The InWAP technology allows banners to expand and become full screen video, or play within a webpage on the mobile device, while PreWAP ads are video ads that play as pre-loaders while the webpage is still loading. The use of HTML5 means that the ads are platform agnostic while still offering the same level of interactivity as a Flash ad.
“airG is the first among many mobile web publishers who have expressed interest in increasing their mobile advertising opportunities through our InWAP and PreWAP video ads. airG powers one of the largest communities on mobile phones for millions of people across the world,” said Chhavi Upadhyay, COO, iVdopia. “Combined with premium video and rich media WAP ad formats from iVdopia, our high-performance mobile video solutions powerfully convey relevant advertising to airG users, enabling airG to increase the volume and scalability of its entire mobile web inventory.”
InWAP and PreWAP video ads can also offer customised engagements for users to share on social media sites, email, view multiple videos, or interact with the brand’s WAP site. All this takes place within the phone’s browser, and the user can opt out anytime from the ad and return to browsing the mobile web, preventing it from being an annoyance the user is forced to endure.