Ittisa, a Bangalore based end- to end interactive agency bagged the Digital Mandate for Vijaya Bank. The agency won the account in a multi-agency pitch.
Ittisa Digital Media Services has started managing Vijaya Bank’s presence across all social media channels – Facebook, Twitter, LinkedIn and Instagram. The mandate also includes online reputation management, communication planning, search engine optimisationand digital analytics along with social media strategies.
Social CRM would be critical for the bank and will be the key in this engagement. The agency is handling end-to-end Social CRM for the brand.
Speaking about the win, Sneh Sharma, founder of Ittisa said, “These are all prestigious wins for us, and in sectors that are fast growing and future facing. We are happy to be chosen as a partner to this brand and the opportunity it provides us to do high caliber work."