John Players, the youth fashion brand from ITC’s Lifestyle Retail Business Division, has called for a digital pitch. The multi-agency pitch is expected to be a month-long process, as confirmed by Karan Kumar, General Manager, Lifestyle Retailing Business Division, ITC.
It may be recalled that ITC’s lifestyle division had called for a pitch for its digital mandate in January this year. iContract was awarded the mandate for the complete digital marketing and social media portfolio of Wills Lifestyle in February on the back of a multi-agency pitch.
ITC forayed into the youth fashion segment with the launch of John Players in December 2002. The brand is available across the country through a nation-wide network of over 400 exclusive stores and 1,400 multi-brand outlets.
With an aim to connect with its target audience in a more impactful manner, John Players had also signed on actor Ranbir Kapoor as its brand ambassador.