Mediaware Infotech, a Mumbai-based IT solutions provider for the advertising and media industry, has entered the Middle East market. With over 500 installations in India and the Middle East, Mediaware offers solutions to ad agencies, media buyers, corporates, radio, TV, publications, and outdoor agencies.
Deepak Chheda, VP-Operations, Mediaware Infotech, said, “This year, we have decided to develop the Middle East for business growth. Of course, our prime market is and will remain India, no question about that. In addition, we are looking at other countries too.”
Mediaware also offers solutions for integrating applications between agency, media buyer and advertiser, media owner using tools like e-documents (XML), client-web server and instant messengers.
The company caters to the media buying market, which works largely on bulk commitments. With the nature of the commitments varying in terms of duration or property, and including paid and free insertions, there is a need to address monitoring and management.
“The existing software had to be customised and fine-tuned for the Middle East market, which is still a very ‘print-heavy’ market. Local settings like different trade discounts (agency commission) for each publication and client constituted a major change,” said Biswajit Das, Director, Mediaware Infotech.
The company claims to offer a multitude of software modules for print, television, radio, outdoor, cinema and the Internet, and has developed modules for advertisers, agencies, media shops and media owners.