Dexterity Business Analysts, an IT solutions and services company offering end-to-end solutions specific to the market research and business intelligence domains, has ambitious plans to be one of the top three IT solution providers for market research in India by 2007. The next target would be to get into the top 10 in the world in its niche domain by 2010.
The company’s biggest share of revenues comes from customers in Europe, and in an effort to get closer to these customers, it is showcasing itself at the ESOMAR Congress (European Society for Opinion and Market Research), the only Indian company to do so at the annual event at Cannes this September.
Speaking to reporters, Panalivel Kuppusamy, CEO, Dexterity, said, “The event gives us the scope to position ourselves closer to the clients, and as a unique provider to the market research industry – not just another IT provider. Most Indian companies consider themselves to be IT solutions providers.”
The company provides IT solutions for market research, telecom solutions, and knowledge process outsourcing. The company spokespeople predict that there would be a lot more activity in the domestic front in the next two years.
The amount spent on market research in India is expected to increase from the present 2-4 per cent of ad spend to the 10 per cent share that it enjoys in developed economies.
“While domestic companies use a lot of packaged solutions, internationally there is an increasing use of customised solutions. When the industry matures, clients become more demanding. The need at this point is still lesser in India for customised solutions,” explained Pravin Shekar, Chief Marketing Officer of Dexterity.
While the US and top line European markets were termed as hot, Shekar described the Indian and Chinese markets as ‘next generation’ markets for offerings in the space. Dexterity is expected to stick to solutions in the research and analysis space.
The company is on an expansion mode, and announced the inauguration of its second campus in Chennai on Wednesday. Post 2008, it nurtured the hopes of going public, once it grew to a ‘good size’ (of Rs 50-100 crore), shared Kuppuswamy.