Imagine being rewarded for viewing ads. Sarvya, a Pondicherry-based company, is out to do precisely that with its new website, teenageminutetamasha.com. Targeted at the youth, ads will be the primary content of the website, and visitors will be rewarded for viewing the ads with gifts and discounts from advertisers, besides cash prizes from the site itself.
The site is expected to go live on March 5, 2006. The company is in the process of setting up a network office in Chennai, and has put in place a team to handle the site in Mumbai.
Speaking to exchange4media, VijayShree R Vinayagam, Managing Partner, Sarvya, said, “It was a flash idea. The best medium today to reach out to the youth is the Internet, and other media are getting outdated. Our focus will be on youth, broadly in the age group of 18-35 years.”
A team of 30 people is already on the job, and the company is optimistic of getting 500 million hits each month. The site has been conceived to project an ad every minute on its homepage. Advertisers can offer gifts or discount vouchers to the surfers. Adding more incentive for people to visit, there are ‘Lucky Prizes’ to be won upon clicking certain ads. While these offerings are from advertisers, the site, too, will offer several goodies.
For instance, a visitor clicking through to 100 prizes in a calendar month will get Rs 10,000 from the site. Those bagging 1,000 prizes in a month will get Rs.100,000 and those winning 5,000 prizes over five months will win Rs 500,000.
“By this unique scheme, we make young people spend their time usefully and make money. At the same time, the advertisers will get enormous exposure for their products because they catch them young and teach them young,” is how the logic is explained on the site.
“We have around 10 more concepts ready. This is the first of them, and we want to take it one at a time. At the moment, the priority is to rope in partners and associates for teenageminutetamasha,” explained Vinayagam.
Besides the ads, the founders are also open to creating content in synergy with the theme of the site. An advertising campaign across print and online media to popularise the site is on the cards, and will be launched shortly after the site hits the info way.
It is time to stop killing those pop-ups. It does seem likely that the interactive category will attract more entries at award fests to come.