LinkedIn published a report on the most InDemand Employers at the recently held Talent Connect event in Las Vegas. The data is based on the actual actions of over 175 million professionals on LinkedIn and is a set of the most sought-after companies on LinkedIn.
Among the top 20 global employers are Google, Apple, Microsoft, Facebook, Unilever, General Electric, PepsiCo, P&G, McKinsey & Company, The Coca-Cola Company, The Walt Disney Company, Nike, Salesforce, Twitter, Shell, The Boston Consulting Group, Ogilvy, Expedia and Accenture.
According to the data, tech industry has emerged as the hottest sector in terms of employment. Google topped in several categories, including the global chart. It was also noticed that while the big global brands are well represented, 50 per cent of the top 100 have less than 7,000 employees.
LinkedIn has been using data as a key feature to attract candidates and employers and give them a better view of the industry scenario. While the InDemand Employers’ data gives a global sense of the top employers, it also highlights trends that differ geographically.
In spite of the tough industry scenario, the IT sector has emerged as the largest employer in India. Top five employers in India are Accenture, HP, Oracle, IBM and Mircosoft. With college placements and increasing popularity of IT courses, the high rate of employment in this industry cannot be called uncanny. Companies that dominated the popularity charts in the US are Google, Walt Disney, Apple and Salesforce.
Google emerged as the single most attractive InDemand Employer and has been leading the statistics in all the sections. In the top employers by occupations, Google was ahead of the race in three out of four categories. Google has been the top employer of marketing professionals, software engineers and students and recent graduates.
Publishing the data at the end of year serves LinkedIn’s purpose of recapping the year for their target audience and giving a view of the global scenario to brands and marketers worldwide.