It’s simple to marry now!

It’s simple to marry now!

Author | exchange4media News Service | Friday, Feb 16,2007 8:20 AM

It’s simple to marry now! in its new avatar is now. The matrimonial website from the Times group has come up with a television commercial that highlights the core values of the site – simple and marry. The spot mirrors reality in a humorous way. It shows a couple’s search for the perfect match for their daughter ending in some delightful and memorable results. The commercial also delivers a promise that every parent and prospective bride or groom can find hope in better search results on

Commenting on the new spot, Times Business Solutions President R. Sundar said, “Rather than talking merely to the young match-seeker as others have done, we’ve decided to take a humorous focus on the parents, playing on their anxiety, hopes and aspirations. Within this context we’ve found a core idea that sets us apart-- that one can find perfect choice on” Business Head Rajat Gandhi observed, “We took up a research and came up with the core values that users felt a matrimonial site must have. The first being simple, in terms of usage, interface, look and feel, registration and search processes. The second is more to the point, marry, the objective of the site.”

Gnadhi further explained, “With rigorous research and development while introducing new products and services, we’ve launched this site as an interactive site with intuitive and fast searches, simple registration and chat processes.”

The campaign relies on the brand promise-- ‘Wherever your soul mate is will find your ideal partner for you.’ Besides highlighting the simple search to find the perfect match, the site offers the whole range of matrimonial services as well. Targeted at prospective brides and grooms who largely belong to the 25-30-age group as well as their parents and relatives, the spot tries to find them a soul mate.

In a recent user-perception survey conducted by JuxtConsult among 121 most popular websites in the country, has emerged as one of the most user-friendly sites, which is clear from fact that the site clocks over three million page-views a day. has a database of over 700,000 likeminded people looking for life partners and over 3,000 soul mate-seekers registering daily.

Tags: e4m

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