Top Story

e4m_logo.png

Home >> Digital >> Article

ISPs expects net usage to increase with reduced night charges

08-November-2002
Font Size   16
Share
ISPs expects net usage to increase with reduced night charges

Internet service providers (ISPs) welcome the reduction in night time dial-up access charges for Internet connectivity and expect it to drive the usage of the Net. Bharat Sanchar Nigam Ltd (BSNL) has announced a 50 per cent reduction in PSTN call charges from 10.30 pm to 6.30 am for all Internet dial-up users. The new rate - Rs 12 an hour instead of the Rs 24 an hour - came into effect on Thursday.

According to sources only 15-20 per cent of the users actually browse during night time and therefore a uniform reduction across board irrespective of the time of the day would help encourage the overall use of Internet in India, he said. The ISP expects around 15 to 20 per cent increase in the usage of its service.

Most of the ISPs echo these sentiments. They also feel that basic service operators sharing the revenues with ISPs for the telecom use driven by them would make a significant difference to the ISP industry.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi