Top Story

e4m_logo.png

Home >> Digital >> Article

ISPs expects net usage to increase with reduced night charges

08-November-2002
Font Size   16
ISPs expects net usage to increase with reduced night charges

Internet service providers (ISPs) welcome the reduction in night time dial-up access charges for Internet connectivity and expect it to drive the usage of the Net. Bharat Sanchar Nigam Ltd (BSNL) has announced a 50 per cent reduction in PSTN call charges from 10.30 pm to 6.30 am for all Internet dial-up users. The new rate - Rs 12 an hour instead of the Rs 24 an hour - came into effect on Thursday.

According to sources only 15-20 per cent of the users actually browse during night time and therefore a uniform reduction across board irrespective of the time of the day would help encourage the overall use of Internet in India, he said. The ISP expects around 15 to 20 per cent increase in the usage of its service.

Most of the ISPs echo these sentiments. They also feel that basic service operators sharing the revenues with ISPs for the telecom use driven by them would make a significant difference to the ISP industry.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video