Isobar India, the digital agency from Aegis Media, has won the digital duties of Tata Housing’s La Montana and New Haven. Tata Housing is creating these two townships in Maharashtra, La Montana being an integrated township near Pune and New Haven near Thane. Isobar has been chosen to develop and execute the brands’ display and social media strategies, following on a traditional media campaign already carried out by Tata Housing for La Montana.
Shamsuddin Jasani, Country Head, Isobar said, “This win and the confidence bestowed by Tata Housing on Isobar is the result of some outstanding work, both across display media buying as well as social media, that we have done. Any agency would be proud to be associated with the Tata name and so are we.”
Rajeeb Dash, Head - Marketing Services, Tata, said, “We are happy to partner with Isobar for our social media activities. Through social media, we would like to communicate the project differentiators to our consumers. Real estate being an unorganised sector, this initiative will be first of its kind, and at the same time there are lots of other opportunities to be explored.”
Isobar already works with over 35 brands, including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti, across all forms of digital advertising, as part of Aegis Media India Group, which also includes Carat, the media planning and buying independent; OOH agency Posterscope; Hyperspace (Retail); Brandscope (OOH); Carat Fresh Integrated (Activation); and Vizeum.