Isobar India pockets Perfetti’s digital website business

Isobar India pockets Perfetti’s digital website business

Author | exchange4media News Service | Thursday, Aug 19,2010 8:34 AM

Isobar India pockets Perfetti’s digital website business

Perfetti Van Melle India has appointed Isobar, the digital marketing agency from the Aegis Media Group, to handle the re-launch of its corporate website –, giving it a more youthful, informative and interactive outlook. The website gives significant details on Perfetti Van Melle and its brands like Alpenliebe, Mentos, Chlormint, Happydent, Mentos, Big Babol, Center Fresh and others, besides corporate information.

Additionally, Isobar will also manage the social media properties on Facebook and Twitter.

Sameer Suneja, MD, Perfetti Van Melle India Pvt Ltd, said, “The online medium is one of the most frequent places that people go to, both for seeking and sharing information. Giving appropriate information and providing a platform for conversations on our brands is important. We felt Isobar was the right partner for this very important project of creating and managing our digital identity.”

“We are very pleased to welcome Perfetti to the Aegis Media India family of clients and are very proud of being selected by them. Isobar India, under Shamsuddin’s leadership, is clearly moving rapidly to become India’s only real full-service digital marketing agency,” said Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media.

On winning the account, Shamsuddin Jasani, Country Head, Isobar India, said, “We are really excited that Perfetti has entrusted us with creation and maintenance of its digital assets. This is also a great challenge for us, as Perfetti has always been a company which has done some great work on all media, especially digital. Isobar India is committed to being the first to bring best-in-class digital global expertise to India.”

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