Internet start-up Isango, managed by former consultants and executives from Expedia and Cendant/ebookers, has chalked out aggressive plans to become an authoritative voice in the travel experience sector. Isango is not only riding the cusp of the growing consumer-trend towards DIY ‘itinerisation’ through their own website, but also provides established travel providers such as Ryan Air, Yahoo and Teletext with a range of flexible and customisable B2B solutions.
Aseem Sadana, Co-founder and COO, Isango, said, “Isango.com is conveniently and efficiently organised, dividing over 4,000 worldwide tours and activities in more than 60 countries into ultra-specific, easily navigable categories. The site enables travelers to tailor-make their experiences based on personal interests and caters to all ages and demographics. Isango is committed to providing the best experiences at the lowest prices, and with no hidden costs. With real-time availability, unparalleled flexibility and secure booking, a world of possibilities is just a couple of clicks away.”
“There is a huge demand among Indian businesses today to explore newer destinations for incentive trips, brainstorming excursions and team building sessions and Isango. It is offering its services directly to end corporate and has also tied up with B2B partners like event management companies in India. It has already executed tours in south East Asia, Europe and USA from India,” Sadana added.
Isango has a vibrant B2C website and offers straight through booking of trips, tours and activities in more than 60 countries. Indians travelling outside the country can pre-plan and book, saving a lot of last moment hassle from a wide variety of destination experiences. Isango is particularly strong in Europe, Australia, Latin America and South-East Asia.
Sadana further said, “Isango is a global leader in the ‘destination experiences’ category and would offer its products through various trade partners and travel agents all over the country. To achieve this, Isango is developing a web services platform where any trade agent would be able to plug in to this platform and offer Isango’s products real time. Isango shall pilot this offering in the last quarter of 2008 and is already in discussion with various travel partners who can offer Isango’s products all over the country.”
In addition, Isango has already executed and fulfilled four large corporate trips originating from India.