iRishta.com has launched a free Indian matrimonial and relationship site. The new matrimonial website aims to take a major market share away from existing paid matrimonial sites.
“The present matrimonial sites have continued to raise their membership prices while offering little additional value to their customers. We think that once Indians realise that there is a viable alternative to paying for what amounts to little more than a high priced messaging service, they will abandon these paid sites and migrate to free matrimonial sites like iRishta.com,” the new site said in a statement.
“The combination of high-end features and no membership fees offer an unbeatable value to our members. We believe that unless the paid sites change their strategy, our business model will make these high priced matrimonial sites unattractive to members and lead to these sites’ eventual decline,” a spokesman for iRishta.com said.
iRishta.com claims to be based on industry leading technology that features a sophisticated audio and video chat platform. Users can set message filters to only receive messages from members that match their criteria, send and receive contact requests and private messages, password protect their pictures and view members who last looked at their profile.
According to iRishta.com, even several paid matrimonial sites did not offer a similar set of comprehensive features. iRishta.com will also aim to maintain the quality of its membership. All profiles will be screened by iRishta.com before they are approved and made available on the website.
The site is targeting matrimonial and marriage services to members of various Indian communites such as Punjabi, Bengali, Telugu, Tamil, Maharashtran and religions like Hindu, Muslim, Sikh and Christian. The website will promote its services in India as well as to UK Asians and NRIs living in the US, Canada, UAE and Europe.