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iris charts out expansion route

iris charts out expansion route

Author | Pallavi Goorha Kashyup | Monday, Sep 14,2009 8:01 AM

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iris charts out expansion route

Independent integrated marketing agency iris, which has been on a growth phase in 2009, is looking at further boosting its digital team and strengthening itself as an integrated multi-discipline agency. The agency has recently made as many as 16 new additions to its team in India. Alok Lall, MD, iris Worldwide shares the agencies growth plans with exchange4media.

Speaking about the expansion plans, Lall said, “Continuing with the rapid expansion in 2009, the focus in 2010 is to strengthen iris as an integrated multi-discipline agency with offices throughout India that delivers great product and competitive advantage to our clients. Globally, we’ll focus on high growth markets, including China, and also on our discipline capabilities in areas like digital. As an agency, we continue to evolve our strategic client partnerships, driving our relationships further upstream with a focus on addressing client’s broader business issues. This can be seen in our investments in specialist market research and management consulting through our strategy and insight operation.”

He further said, “For the remainder of the year, the plan is to further build the team and capability in order to create a platform for growth in 2010 through a multi-discipline and multi-geography offering in India. With integration and innovation at the heart of our output, our strategy is to establish iris as the agency network model for the future – one that is smarter, faster, cost efficient, more flexible, and better to work with than the traditional agency networks.”

In keeping with its plans to further strengthening its digital and experiential capabilities, iris has made as many as 16 new appointments recently. These appointments come just weeks after Param Saikia had joined as CEO of iris India. Saikia will be joined by Arnav Neel Ghosh, VP - Digital Marketing at Publicis Modem; Ashish K Mathur, Senior VP - Experiential at Publicis Dialog; and Ram Krishna, AVP - Digital Strategy at Publicis Modem. All three will take on the same titles at iris and will be based in the Delhi office, reporting to Alok Lall, from this month. The appointments will boost iris’ headcount to over 60 people.

Arnav Neel Ghosh has over 15 years’ experience in the industry, mostly in digital marketing. He had been responsible for driving the digital strategy at LG, Capgemini, Hewlett Packard and MTS whilst at Publicis Modem. He also spent five years in the UK and Spain, creating digital marketing programmes for various telecom brands. Prior to Publics Modem, Ghosh had worked at JWT and TBWA.

Ashish K Mathur is a below-the-line specialist with over 25 years of industry experience. He was the founder of Ogilvy’s venture into the event, promotion and exhibition business in 2000, where he was Activation Head (North), leading a team of over 50 professionals across all BTL disciplines. His client experience includes Aviva, Google, the International Olive Council (IOC), Royal Challenge, Director’s Special, and Antiquity. He had also handled work for Wills Lifestyle India Fashion Week, the Aero India show.

Ram Krishna is an online marketing, advertising and business development professional with award-winning management consulting experience. His early career saw him working in the US as one of the first team members of Publicis Dialog New York’s interactive team. At Publicis, Krishna was responsible for overseeing online marketing campaigns for Garnier, BMW, Sanofi-Aventis, Harry & David, among others.

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