In one of the biggest partnerships in the e-commerce space in India, IRCTC, the subsidiary of Indian Railways, has partnered with Shop Online Trading (SOTPL), a franchisee of online lifestyle and home portal Yebhi, marking its entry into online shopping.
Through this strategic tie-up, SOTPL and Yebhi will be responsible for developing and managing the e-commerce platform for IRCTC. It will be responsible for end-to-end customer experience – from user interface design on the IRCTC shopping page to final delivery of the product to the customer.
The partnership is based on a tender process that IRCTC opened in February this year to shortlist a partner for its online shopping platform. The tender was open for established e-commerce companies with minimum annual turnover of Rs 40 crore from B2C e-commerce business in the last financial year and having a catalog of over 500 brands and offer merchandise from minimum five product categories.
As per the contract, SOTPL will be deploying the entire online shopping platform for IRCTC within 60 days from the date of signing of the agreement.
Commenting on the development, Manmohan Agarwal, CEO, Yebhi said, “With this association, IRCTC is getting a readymade supply chain with all products offering at one go powered by Yebhi.com, and at the same time Yebhi.com is able to reach out to the real India that starts from tier II and III cities and goes deep into tier IV and V cities.”