Top Story

e4m_logo.png

Home >> Digital >> Article

iProspect India ropes in Niti Beri from Google

15-January-2016
Font Size   16
Share
iProspect India ropes in Niti Beri from Google

iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Niti Beri to lead paid media strategy. She will based out of Delhi. Prior to this, Niti was in-charge of the digital marketing accounts under Google India for a span of 5 years.

“Paid search is all about being there with the right message at the right time, at the right price. iProspect India has been providing value and business insights through bought media at an extremely efficient cost. Niti has come in with immense experience from Google. We are blessed with an efficient team of SEM professionals across all the three branches of iProspect. Niti will be guiding our paid media experts from the Gurgaon branch to deliver best in class campaigns for our clients based out of the Delhi circle. I wish her all the very best and welcome her warmly to the iProspect India family,” said Vivek Bhargava, Managing Director, iProspect India.

Beri has been a digital marketer for more than 7 years. She began her career as a management trainee at Satyam Computers (now Tech Mahindra) before moving to Google. During her 5 1/2 years at Google she took up various roles. She has extensive experience in working on accounts ranging from the biggest Fortune 500 companies in the US like AT&T, Citigroup, Johnson & Johnson and Abbott Labs to budding start-ups and new entrants into the Indian market.

Beri said, “It’s been a long seven years in the digital industry and each day has been a new challenge pertaining to the changing ways of digital approach. I am extremely excited to join one of the pioneers of digital marketing industry in the country. I have understood that iProspect has very strong paid media strategists. I look forward to working with them closely and contribute towards building a stronger and more agile team with laser sharp understanding of the clients’ objectives and goals.”

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by