Top Story

e4m_logo.png

Home >> Digital >> Article

iProspect India bolsters leadership team with role elevations

06-October-2017
Font Size   16
Share
iProspect India bolsters leadership team with role elevations

iProspect India, the digital agency from Dentsu Aegis Network, has strengthened its leadership band through different role advancements. The digital landscape is evolving and growing at a pace like never before and a dynamic industry coupled with seasoned client demands are re-defining the way digital works. In keeping with this change, iProspect India has made key promotions.

Ankita Pande, previously AVP – Operations, is now Head of Strategy at a pan India level, based in Delhi. She comes with a keen strategic bent of mind and great potential to add value to the business. She will also work on growing the branding business amongst other basket of objectives.

Based in Mumbai, Venkat Gavaskar Dontha has been assigned the responsibility of Branch Head – West. He was AVP – SEO prior to this. The new role involves heading the Mumbai region and surrounding cities with respect to client servicing, business development and operations.

Ankita and Venkat will both report into iProspect India CEO, Rubeena Singh.

In a freshly coined role, Shipra Tandon, Strategist – Content Marketing, will head the agency’s new content marketing division Intelligent Content at a national level. This business line will primarily facilitate the use of content in digital performance, providing an end-to-end solution on content strategy, creation, promotion and impact. She will report into Srikar Nagubandi, Senior Vice President – Operations and is based in Mumbai. Shipra was earlier Strategist – SEO.

Rubeena Singh, CEO, iProspect India, said, “Various factors such as changing industry dynamics, enhancing the client experience, ensuring best interests of the business and doing justice to the skillsets of some of our leaders, demand that we always have a passionate and result-oriented leadership team at the helm. The strategy and content marketing pieces take top priority at iProspect India as we move forward and are crucial elements of our growth, which will feed into business development and client servicing. I am positive each one who has taken up the mantle of these recently minted roles will work to add greater value and prove to be successful for the company, clients, teams and the industry at large – I wish them luck!”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems