Dentsu said today that its digital performance agency, iProspect Communicate 2 has been rebranded as iProspect India to bring into the global fold under the Dentsu Aegis Network (DAN).
Communicate 2, the end to end digital advertising agency founded by Vivek Bhargava in 1997, was reproduced as iProspect Communicate 2 when it was merged with Dentsu Aegis Network’s Global digital performance agency iProspect in 2012. With branch offices in Mumbai, Bangalore and Gurgaon iProspect India will now be part of the global team, said the company in a statement.
“iProspect India has been and continues to be a great asset to Dentsu Aegis Network in India as well as to the iProspect team, globally. Vivek had already gathered an efficient team under him and they serviced an attractive list of clients. While Communicate 2 had already made their mark in the industry, iProspect Global expanded enormously post the addition of Communicate 2 to their network across 50¬-plus countries. It’s a great strength to have this efficient team on board,” said Ashish Bhasin, Chairman of Dentsu Aegis Network (South Asia).
iProspect India is home to over 200 employees. The three offices will now function under the global policies and will be entitled for the global benefits offered by Dentsu Aegis Network to its employees starting from international training programs like NEXTGEN and Route500, the company stated.
The company also announced that iProspect Communicate 2 had clocked billings worth Rs 300 crore for FY15-16. Vivek Bhargava, MD of the company, attributed this to its strong performance with e-commerce clients like Shopclues, Pepperfry, Myntra, PolicyBazar, Cleartrip, etc.
"We always dominated the banking and financial services sector in terms of our client portfolio and we continue to do so. Last year we decided to focus on the e-commerce sector to grow our business”, said Bhargava.
"But it was a difficult sector to get into since most of the e-commerce, where digital marketing is the core, already house large internal teams doing the job. But once we started working with them, they saw the value that we could bring forth; eventually their spends grew over 10 fold in the last 2 years. I think our revenues from e-commerce companies would have grown by 500 per cent in comparison to FY 2014-15,” he added.
The agency now plans to strengthen its expertise in the e-commerce sector by building specific teams to handle clients and invest in technologies in the field of attribution and analytics. "Last month I met a couple of amazing North American technology companies and our goal is to launch those in India,” said Bhargava.