Vivek Bhargava, Managing Director & CEO, iProspect Communicate 2, a Dentsu Aegis Network company, has announced the launch of its new social media division. The division has already bagged the social media mandates of Future Value Retail, Adlabs Imagica, Forevermark and Aviva.
These businesses will be handled by the Mumbai and Delhi branches. The new division will be responsible for designing and managing the entire range of social media activities spanning across all engaging platforms for the brands.
The division will be spearheaded by Gautamm Mehra, who has over 10 years of experience in digital marketing and six years in social media, and has been instrumental in establishing the social media division of his earlier agency and growing it to one of the largest enterprise client portfolios. He is joined by his other team members, including senior social media team of Sunil Naryani and Sweta Baheti.
“The idea is to create a differentiated product with a fresh look at the social media strategy, stellar execution and advanced tools to give brands as never before integrated digital presence. We believe in cutting through the hyperbole and delivering campaigns that produce results. We are happy to be part of the Dentsu Aegis Network’s iProspect Communicate 2, since they share a similar result-oriented philosophy and are sure of doing some excellent work for brands together,” said Gautamm Mehra, Business Head - Social Media, iProspect Communicate2.
According to Vivek Bhargava, “The definition of performance is ever evolving, at one time it was cost per lead, then evolved to cost of sale, now it is about cost per engagement. As digital becomes a dominant brand communication medium, it is going to be critical to have an offering that shall enable brand to receive performance from platforms such as social media, this division is our step in this direction. I believe that Gautamm and his team will transform the way brands look at performance from social media.”