Top Story

e4m_logo.png

Home >> Digital >> Article

iProspect Communicate 2 launches new social media division

11-March-2014
Font Size   16
Share
iProspect Communicate 2 launches new social media division

Vivek Bhargava, Managing Director & CEO, iProspect Communicate 2, a Dentsu Aegis Network company, has announced the launch of its new social media division. The division has already bagged the social media mandates of Future Value Retail, Adlabs Imagica, Forevermark and Aviva.

These businesses will be handled by the Mumbai and Delhi branches. The new division will be responsible for designing and managing the entire range of social media activities spanning across all engaging platforms for the brands.

The division will be spearheaded by Gautamm Mehra, who has over 10 years of experience in digital marketing and six years in social media, and has been instrumental in establishing the social media division of his earlier agency and growing it to one of the largest enterprise client portfolios. He is joined by his other team members, including senior social media team of Sunil Naryani and Sweta Baheti.

“The idea is to create a differentiated product with a fresh look at the social media strategy, stellar execution and advanced tools to give brands as never before integrated digital presence. We believe in cutting through the hyperbole and delivering campaigns that produce results. We are happy to be part of the Dentsu Aegis Network’s iProspect Communicate 2, since they share a similar result-oriented philosophy and are sure of doing some excellent work for brands together,” said Gautamm Mehra, Business Head - Social Media, iProspect Communicate2.

According to Vivek Bhargava, “The definition of performance is ever evolving, at one time it was cost per lead, then evolved to cost of sale, now it is about cost per engagement. As digital becomes a dominant brand communication medium, it is going to be critical to have an offering that shall enable brand to receive performance from platforms such as social media, this division is our step in this direction. I believe that Gautamm and his team will transform the way brands look at performance from social media.”

 

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline