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IPOY2016 recognizes Shashi Sinha and CVL Srinivas for contribution to industry

14-December-2016
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IPOY2016 recognizes Shashi Sinha and CVL Srinivas for contribution to industry

Before the IPOY award was presented, there was a special felicitation of IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia, as acknowledgement of the great role played by these two industry stalwarts towards improving the measurement matrics across the TV and Print industry. They have also led the initiative for policy change in this direction with their great contribution to industry bodies such as BARC, IBF, ABC, IRS and MRUC.

There was a huge round of applause as Shashi Sinha went up on stage to receive the honour on behalf of himself and CVL Srinivas, and both stood tall in their achievement and contribution to the cause of accurate measurement of audiences in the media and advertising industry.

 “People are nominated for various achievements, but this is the first time anyone has recognized our service to industry bodies and work to improve the measurement of audiences in the industry,” said Sinha, speaking on the occasion.

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