As the seventh season of IPL progresses, social media platforms are abuzz with high engagement and activity. Cleverly strategized digital campaigns, exciting contests and animated conversations on the medium have set a new entertainment quotient for cricket fans this year.
After their partnership in 2013, IPL and Twitter are set to unveil a new gold standard of live, interactive, conversational experiences for cricket fans globally, with a partnership that will be seamlessly integrated on-air, on-ground and online.
Twitter IPL Calendar
Even before the Pepsi IPL 2014 starts in the UAE, fans will be able to set reminders for their favourite matches, by simply tweeting @IPL with the hashtag #Calendar; they will then receive calendar entries for each IPL match on their mobile phone, which will remind the fan of the match's starting time, 10 minutes before the start of each game.
Audiences will also hear the story of IPL-7, as told through Twitter Data, with "IPL Pulse" data visualizations depicted in broadcast highlighting the most buzzing players, conversations, and trends. IPL Pulse will also be available to view on the IPL website during the season. Fans at the stadium can tweet with #PepsiIPL as well and experience the visualization growing larger-than-life on the giant screens.
Best Tweets and Hashtag Battles
As they could last season, fans will continue to have the opportunity to see the best tweets on screen, and vote for their favourite teams and players in the team and player hashtag battles, whose results will be showcased in real-time, throughout the match.
In keeping with the phenomenon of the selfie that has spread from Twitter throughout popular culture, fans tweeting with #IPLselfie this season will have their photos featured on the IPL website.
At the end of every match, fans will be able to receive a personalized photo message with an iconic image from every match of IPL-7 when they tweet to @IPL with #Magic. This will be personalized for every user, with a message by the captain of the team featured in the photo. This will be a global first interactive experience for a sports league at this scale.
Exclusive behind-the-scenes content from the IPL will get a new twist this year, with the SpiderCam turning into a first-person tweeting object, bringing never-before-seen images from the cricket field into the timeline of cricket fans in real-time, through the @IPLSpiderCam Twitter account.
This season will also see the debut of the autographed #TwitterMirror, where players and the members of the winning team will have the ability to share candid messages with fans through customized photos, which will be tweeted out from @IPL. The story of the IPL will also be told through six-second Vine videos through the 2014 season.
Between matches, the @IPL Twitter handle will be regularly taken over by players and commentators to interact one-on-one with fans.
RanjibBiswal, Chairman, IPL Governing Council, said, “IPL has always set the bar high for fan engagement. This next phase of our partnership with Twitter will ensure that fans can not only take in the action this summer but participate in the fun in real-time with unique interactive experiences.”
Rishi Jaitly, India Market Director, Twitter, said, “Twitter is the world's leading mobile information network where users follow, share and experience content that is live, public and conversational. This partnership represents yet another watershed moment at the intersection of Twitter and sports. By bringing together Twitter best practices and innovation at such scale to a global audience, IPL is again truly connecting to the pulse of today's cricket fans. We congratulate them for giving fans around the world meaningful opportunities to discover content, converse and self-express as part of the live, public conversation that is IPL.”