Top Story

e4m_logo.png

Home >> Digital >> Article

IPL 4: Godrej to promote ‘powerplay’ initiative with Dream11

15-April-2011
Font Size   16
IPL 4:  Godrej to promote ‘powerplay’ initiative with Dream11

Godrej will be partnering with fantasy cricket firm Dream11 to promote their customer initiative, Godrej Powerplay, during the Indian Premier League (IPL) Season 4. Dream11 will be customising their fantasy cricket game for Godrej to give the customers who buy Godrej products a chance to win special prizes during the tournament.

Harsh Jain, CMD, Dream11.com, said, “We are very pleased that Godrej has chosen our award winning Fantasy Cricket game to be the backbone of their customer loyalty programme. Dream11.com’s game has been customised for Godrej’s 500 million strong consumer base, which can create their team via a phone call or SMS, as well as online. Our association with Godrej has only strengthened Dream11.com’s position as the world’s No. 1 Fantasy Cricket Game.”

Tanya Dubash, Executive Director and President - Marketing, Godrej Group, said, “Ever since its prelaunch in April 2008 under the ethos of Brighter Living, Godrej has been at the forefront of launching powerful digital initiatives to engage and delight our consumers. The success of Gojiyo and Godrej Khelo Jeeto Jiyo is a testament to this drive. Carrying the spirit forward, we are happy to bring Godrej Powerplay, wherein Godrej becomes the nation’s first brand to foray into mass multi-category loyalty cutting across all types of consumers and 90+ product/ brand lines. Godrej Powerplay gives us a chance to engage with consumers on a one on one basis as we seek to delight them.”

Any person who buys a Godrej product from categories ranging from soaps to furniture can participate in the initiative by sending a text message, making a phone call or logging on to the company website, which will create a virtual bank balance for the game. The user can then use this to “buy” cricketers for the game and then win prizes according to the real life performance of the cricketers. Not only will the company be sponsoring the prizes, it will also have winners meet members of the Mumbai Indians and Kolkata Knight Riders teams, visit net practices and win tickets to the IPL matches.

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...