Godrej will be partnering with fantasy cricket firm Dream11 to promote their customer initiative, Godrej Powerplay, during the Indian Premier League (IPL) Season 4. Dream11 will be customising their fantasy cricket game for Godrej to give the customers who buy Godrej products a chance to win special prizes during the tournament.
Harsh Jain, CMD, Dream11.com, said, “We are very pleased that Godrej has chosen our award winning Fantasy Cricket game to be the backbone of their customer loyalty programme. Dream11.com’s game has been customised for Godrej’s 500 million strong consumer base, which can create their team via a phone call or SMS, as well as online. Our association with Godrej has only strengthened Dream11.com’s position as the world’s No. 1 Fantasy Cricket Game.”
Tanya Dubash, Executive Director and President - Marketing, Godrej Group, said, “Ever since its prelaunch in April 2008 under the ethos of Brighter Living, Godrej has been at the forefront of launching powerful digital initiatives to engage and delight our consumers. The success of Gojiyo and Godrej Khelo Jeeto Jiyo is a testament to this drive. Carrying the spirit forward, we are happy to bring Godrej Powerplay, wherein Godrej becomes the nation’s first brand to foray into mass multi-category loyalty cutting across all types of consumers and 90+ product/ brand lines. Godrej Powerplay gives us a chance to engage with consumers on a one on one basis as we seek to delight them.”
Any person who buys a Godrej product from categories ranging from soaps to furniture can participate in the initiative by sending a text message, making a phone call or logging on to the company website, which will create a virtual bank balance for the game. The user can then use this to “buy” cricketers for the game and then win prizes according to the real life performance of the cricketers. Not only will the company be sponsoring the prizes, it will also have winners meet members of the Mumbai Indians and Kolkata Knight Riders teams, visit net practices and win tickets to the IPL matches.