Top Story


Home >> Digital >> Article

IPL 4: Godrej to promote ‘powerplay’ initiative with Dream11

Font Size   16
IPL 4:  Godrej to promote ‘powerplay’ initiative with Dream11

Godrej will be partnering with fantasy cricket firm Dream11 to promote their customer initiative, Godrej Powerplay, during the Indian Premier League (IPL) Season 4. Dream11 will be customising their fantasy cricket game for Godrej to give the customers who buy Godrej products a chance to win special prizes during the tournament.

Harsh Jain, CMD,, said, “We are very pleased that Godrej has chosen our award winning Fantasy Cricket game to be the backbone of their customer loyalty programme.’s game has been customised for Godrej’s 500 million strong consumer base, which can create their team via a phone call or SMS, as well as online. Our association with Godrej has only strengthened’s position as the world’s No. 1 Fantasy Cricket Game.”

Tanya Dubash, Executive Director and President - Marketing, Godrej Group, said, “Ever since its prelaunch in April 2008 under the ethos of Brighter Living, Godrej has been at the forefront of launching powerful digital initiatives to engage and delight our consumers. The success of Gojiyo and Godrej Khelo Jeeto Jiyo is a testament to this drive. Carrying the spirit forward, we are happy to bring Godrej Powerplay, wherein Godrej becomes the nation’s first brand to foray into mass multi-category loyalty cutting across all types of consumers and 90+ product/ brand lines. Godrej Powerplay gives us a chance to engage with consumers on a one on one basis as we seek to delight them.”

Any person who buys a Godrej product from categories ranging from soaps to furniture can participate in the initiative by sending a text message, making a phone call or logging on to the company website, which will create a virtual bank balance for the game. The user can then use this to “buy” cricketers for the game and then win prizes according to the real life performance of the cricketers. Not only will the company be sponsoring the prizes, it will also have winners meet members of the Mumbai Indians and Kolkata Knight Riders teams, visit net practices and win tickets to the IPL matches.



Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...