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Intex Technologies to ride on Facebook, ibibo popularity for brand awareness

30-July-2010
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Intex Technologies to ride on Facebook, ibibo popularity for brand awareness

Intex Technologies (India) Ltd, an IT hardware, mobile phones and electronics company, has entered the social media space through ibibo and Facebook. The brand is all set to make a debut to promote its offering, IN 4470, touted as India’s first dual SIM and 2G phone to provide a 3G-live video chat feature.

Commenting on the initiative, Vinayak Kumar Lal, GM - Marketing, Intex Technologies, said, “Everyone is networking these days. Facebook, ibibo, Myspace, Twitter – the list is simply endless. The user base is witnessing a burgeoning growth. Web 2.0 is a powerful interactive platform to spread brand awareness by striking a chord with a wide and niche audience. It is a faster, easier and cost-effective way to generate brand awareness.”

The month-long activity is expected to engage end-users of ibibo and Facebook through a unique activity called ‘Intex Mega Caller’ campaign. The campaign aims to initiate a chain reaction connecting thousands of their friends and acquaintances. This will be done through interesting contests such as Intex Star and Intex Friend, encouraging users to make maximum calls and send maximum invitations, respectively. Winners are in turn gratified with Intex In 4470 mobile phone. Also, there is a micro website skinned with Intex In 4470 branding and banner advertisements. All the messages sent from ibibo and the writing space will have Intex In 4470 branding too.

ibibo users can connect to their Facebook profile with a single click and let their Facebook friends know more about this campaign.

Set up 14 years back, Intex Technologies is headquartered at New Delhi. The company has eight business verticals, which include mobile phones, computer peripherals, personal computers, consumer electronics, memory products, retail, enterprise and international business, and has a product portfolio of more than 350 products.

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