Intex Technologies India Ltd announced a massive product-line expansion in its existing notebook portfolio. The company is looking for a turnover close to Rs 200 crore from its PC division in this fiscal. The contribution of notebook sales in this figure is expected to be around 30 per cent.
This notebook range caters to the computing needs of varied consumers like working women, gaming and fashion enthusiasts, professionals, students, etc. All the notebooks are Wi-Fi and Bluetooth enabled and are equipped with either Intel’s Celeron chip or high-end processors such as Core 2 Duo and Dual Core. The product range is priced from Rs 23,000 to Rs 75,900.
Narendra Bansal, CMD, Intex, said, “Today, notebooks make a quarter of the total PC market in India. With changing consumer preferences, the market for notebooks is witnessing more than 100 per cent growth. We are working hard to fall in line with this trend and to grab a piece of the pie with our diversified range of value-for-money, high quality notebooks, a strong distribution and service network and effective communication strategy. I would like to thank Intel and our channel partners for their support.”
“We are looking at spending Rs 20 crore on marketing. It will be a complete 360-degree initiative for our nine new avant garde models. This will certainly help in re-positioning the brand as one associated with technology and in gaining a big chunk of the consumers’ attention for products with end consumer interface. We are also planning to come up with basic note book with the price range of Rs 15,000 to Rs 17,000 in next 2-3 months,” Bansal added.
Elaborating on the association between Intel and Intex, Sandeep Aurora, Director - Sales and Marketing, South Asia, Intel, said, “The Indian market for IT has tremendous potential and has the opportunity to lead the world in delivering affordable solutions for the masses. The products that Intex is introducing today are an excellent step in making technology more affordable and accessible to a much larger number of people. Intel is pleased to partner with Intex Technologies to make this a reality in India.”