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International: Web is main medium for top executives

22-March-2002
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International: Web is main medium for top executives

According to a survey conducted by Research.Net for Forbes.com, executives at the C-level—chairman, CEO, chief information officer and the like -- spend an average of 16 hours per week online.

The survey of nearly 300 C-level executives revealed they spent about 8.6 hours a week watching TV, 5.7 hours tuning into radio and 6.6 hours reading magazines and newspapers.

Business leaders, respond positively to online advertising, which ranked highest over all other media measured (TV, radio, newspapers, magazines) when they want information on new products and services.

Executives also were more likely to go to the Internet for business and financial information, with 64% of respondents reporting visits to eight or more Web sites a month for such news; six out of 10 respondents spend more time at business and financial sites than any other Web destinations.

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