According to a survey conducted by Research.Net for Forbes.com, executives at the C-level—chairman, CEO, chief information officer and the like -- spend an average of 16 hours per week online.
The survey of nearly 300 C-level executives revealed they spent about 8.6 hours a week watching TV, 5.7 hours tuning into radio and 6.6 hours reading magazines and newspapers.
Business leaders, respond positively to online advertising, which ranked highest over all other media measured (TV, radio, newspapers, magazines) when they want information on new products and services.
Executives also were more likely to go to the Internet for business and financial information, with 64% of respondents reporting visits to eight or more Web sites a month for such news; six out of 10 respondents spend more time at business and financial sites than any other Web destinations.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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