Top Story


Home >> Digital >> Article

International: Report reveals gender differences in Online behaviour

Font Size   16
International: Report reveals gender differences in Online behaviour

A new report from Jupiter MMXI suggests that men and women across Europe use the Internet in quite different ways. The number of wired women across Europe has increased rapidly of late, up 29% year-on-year in February to 25.1 million, compared with 40.1m men.

Although women spend less time on the web than their male counterparts (seven hours a month compared with 10), their time online is used more effectively, being devoted to shopping, arranging travel, banking and sending ecards. Men too use the net for such purposes, but also make time to browse content sites and download applications.

To illustrate such differences, Jupiter constructed a surfing profile of an average British male panellist aged 25–34 and that of a female equivalent.

The male surfer spent much of his time downloading the winmx application, visiting computer retail sites such as, reading content on ‘lad’ site and going to; the female surfer’s most visited sites were estate agency and grocery retailer

“To target women, websites need to understand what content and information will appeal to a female audience,” declared report author Michele Poliziani. “Clearly sites that allow women to perform a function or provide information to help with their daily lives in some way are popular.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean