Top Story


Home >> Digital >> Article

International: Mozilla goes from one Firefox to three; Internet goes aww!

Font Size   16
International: Mozilla goes from one Firefox to three; Internet goes aww!

Two red panda cubs (firefoxes) born in June this year have been adopted by Mozilla Corporation, the non-profit organisation which makes the popular Firefox Internet browser. Mozilla has created a special microsite,, where people can see the cubs via live streaming video. This could well become a viral Internet sensation, as not only is Mozilla streaming a feed of these extremely cute cubs, whose name just happens to tie in neatly with their number one product, but will also allow the users of the website to name the cubs, once they reach a certain number of downloads for the latest version of their free browser, Firefox 4.

For now though, the cubs are known as Cub 1 and Cub 2, but the corporation is collecting names, and as they point out, the red panda is an endangered species so even if you don’t plan to use their browser, people should visit the site, and tell their friends, as it will raise awareness about the threatened status of these animals. Mozilla suggests visiting the site around 9 am, 12 pm and 4 pm to see the cubs at their playful best, so enjoy!

Red Pandas are endangered animals, and these particular cubs are the most vital captive firefoxes to the bloodline of their species. Just as Mozilla works to build and protect the open Web, we also support the preservation of key natural ecosystems and hope that Firefox Live will raise awareness of the pandas’ threatened status. (Learn about Mozilla’s other conservation efforts here.)

You can also help us name the cubs! Right now they go by the rather utilitarian names “cub #1″ and “cub #2″, but you can add your suggestions for what they should be called on the site. And, that’s just the beginning – over the next few months we’ll be providing more ways for you to interact with them, support firefoxes in the wild and increase awareness of Mozilla’s mission.

Via: Mozilla blog []


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.