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International: Comcast and Yahoo! announce display and video advertising partnership

International: Comcast and Yahoo! announce display and video advertising partnership

Author | exchange4media News Service | Wednesday, May 02,2007 9:00 AM

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International: Comcast and Yahoo! announce display and video advertising partnership

Comcast Corporation, provider of cable, entertainment and communication products and services, has announced that Comcast Interactive Media and Yahoo! Inc. have entered into a multi-year strategic partnership for online display and video advertising services on Comcast.net. Comcast.net is a top 10 online site with more than 2.5 billion page-views, more than 80 million videos viewed and 15 million unique visitors per month.

Yahoo! and Comcast Interactive Media will collaborate to create and market new sponsorships and custom advertising packages that are supported by Yahoo!'s platform. Yahoo!'s advertising services will be integrated within the redesigned Comcast.net planned later this year.

The redesigned Comcast.net will include enhanced features, user experience and new advertising opportunities across the site. Search services and Comcast Interactive Media's other properties are not part of the partnership.

"We are delighted with our new long-term strategic partnership with Yahoo! Their scale, experienced sales force, advertiser relationships and industry leading display advertising capabilities will bring significant new monetization opportunities to Comcast.net," said Amy L. Banse, President, Comcast Interactive Media.

Yahoo!'s advertising sales organization will be the primary marketing and sales channel for Comcast.net display and video advertising. Comcast.net will tap into Yahoo!'s extensive network of brand advertisers and benefit from Yahoo!'s sophisticated ad-serving, targeting and inventory management capabilities to enable the pricing, targeting, delivery and reporting of display and video advertisements.

Tags: e4m

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