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International: Cisco narrows review to three

18-March-2002
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International: Cisco narrows review to three

Internet networking company Cisco Systems has narrowed its agency search to three finalists. The agencies moving on are San Francisco shops WPP Group's J. Walter Thompson/Tonic and Grey Global Group's Grey Worldwide, and Omnicom Group's TBWA/Chiat/ Day, Playa del Rey, Calif. The agencies who have also participated in the review included Havas Advertising's Arnold Worldwide, San Francisco; Omnicom's BBDO West, San Francisco, Interpublic Group of Cos.' Deutsch, Los Angeles.

Cisco's 10-year incumbent, Interpublic's Hill, Holliday, Connors, Cosmopulos, San Francisco, is not participating in the review.

Jere King, vice president of worldwide marketing communications for Cisco said the finalists will receive a briefing for a creative assignment and that final presentations will take place in early- to mid-May, though the process could extend into June.

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