Disney UTV Studios' Disney Films has awarded its social media marketing duties to Interactive Avenues. Highly placed industry sources have confirmed the development to exchange4media.
However, both the brand and agency were not reachable at the time of filing this report.
It is learnt that the agency has already started re-structuring the brand’s social media campaign.
It can be noted that Disney India, last year, announced a creative alliance with UTV Motion Pictures to co-produce family films.
For the record, Interactive Avenues was recently appointed as the social media marketing agency for Fiat.
Interactive Avenues handles digital duties of several clients across sectors such as finance, telecom, automobiles, travel, e-commerce, IT, FMCG and education. IPG Mediabrands, the media holding group of Interpublic Group, acquired Interactive Avenues early this year.