Top Story

e4m_logo.png

Home >> Digital >> Article

Interactive Avenues receives ‘Official Honoree’ distinction at 12th Webby Awards

13-May-2008
Font Size   16
Interactive Avenues receives ‘Official Honoree’ distinction at 12th Webby Awards

Interactive Avenues has been recognised as an ‘Official Honoree’ for their work ‘We Know You’ for Sri Lanka Airlines at the 12th Webby Awards. Hailed as the ‘Oscars of the Internet’ by the New York Times, Webby Awards is an international award honouring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile websites.

The Awards are judged by the International Academy of Digital Arts & Sciences, a global organisation that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.

Reacting to the win, Amardeep Singh, Vice-President, Interactive Avenues, said, “We are thrilled to receive the award. Interactive Avenues has always believed in the quality and exclusivity of the content we create here. This Award has come as a token of the fact that all of us at Interactive Avenues have been working consistently to raise the bar.”

Titled ‘We Know You’, the piece of work was created for Sri Lanka Airlines to carry forward its promise of “We know you” online. The application was created on the insight that while India has a richly diverse culture – all proudly individualistic – all Indians have things in common that them citizens of one motherland. One such undisputed commonality is that no matter where they go, Indians want to eat food from their hometown. The application created asked users what their food preference was. On answering, they were shown their favourite eateries in their own city. Going one step further, the application then showed them the places they could visit in their destination city, ensuring they never have to do without their favourite vittles.

The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. Out of more these, fewer than 15 per cent received this honour and were deemed ‘Official Honorees’.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business