Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014

Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014

Author | exchange4media News Service | Saturday, Jun 07,2014 8:43 AM

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Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014

Winners of the Indian Digital Media Awards (IDMA) 2014, an initiative by exchange4media, were declared at a glittering ceremony in Mumbai on June 6. Interactive Avenues, Grey Digital, PHD India, Red Fuse and Maxus are among the prominent winners this year.

The objective of the Indian Digital Media Awards 2014 is to recognise, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space... specifically, internet, mobile, gaming, social media and the blogosphere.

Interactive Avenues leads the list of winners this year, taking home nine metals, which include three Golds, two Silvers, and four Bronzes.

Grey Digital and ibs have won seven awards each. Grey Digital’s tally includes four Golds, one Silver, and one Bronze. The agency has also been adjudged Best Digital & Social Media Agency of the Year. Ibs takes home three Gold, one Silver, and three Bronze metals.

PHD India has won four Golds and one 1 Silver. Hindustan has been declared Best Digital & Social Media Advertiser with PHD India as the agency. Hindustan Unilever is the Best Advertiser on Mobile, with PHD India as the agency.

The agency has also been declared Best Digital, Best Advertiser on Mobile (PHD India for HUL)

Red Fuse and Maxus take home six awards each. Red Fuse has been adjudged the Best Mobile Media Agency of the Year. The agency has also bagged two Gold, one Silver, and two Bronze metals. Maxus’ awards tally includes two Gold, two Silver, and two Bronze metals.

Amarjit Singh Batra, CEO, OLX India was declared IDMA Person of the Year.

Jaysheel Pradhan of Havas Media is the Most Promising Young Talent.

The complete list of winners of exchange4media’s IDMA 2014:

 

  Agency Name   Sub Category Name Brand Rank
  A.1 Best Banners -Single/ Campaign     
  Company Name Campaign Name    
  ibs Mantastic Me “ The worlds first user created display campaign P&G - Old Spice Gold
  Madison Media Pinnacle Cadbury Bournville - The new mmm... Cadbury India Pvt. Ltd. (Mondelez International) Silver
  Interactive Avenues Pvt. Ltd. Entertainment can come alive Micromax Canvas 3D Bronze
           
  A.2 Best Banners - Rich Media with or without video    
  Company Name Campaign Name Brand Rank
  Maxus India - Group M Media India Pvt Ltd Indias First Simulated Test Drive in a Banner! Tata Motors Limited Gold
  Maxus India - Group M Media India Pvt Ltd Making Complex Simple and Simple Magical Tata Sky Limited Silver
  SMG Convonix Samsung Galaxy S4 - No Touch Banner Samsung India Electronics Bronze
           
  A.3 Best Benchmark Content/Branded Content    
  Company Name Campaign Name Brand Rank
  Interactive Avenues Pvt. Ltd. Winning Over With Good News! Mahindra & Mahindra Bronze
  Digital Law & Kenneth Saatchi & Saatchi Half Stories - The Journey of Doing Right Tata Capital Financial Services Ltd. Silver
  PHD India Kaan Khajura teshan Hindustan Unilever Limited Gold
           
  A.4 Best Website/ Microsite    
  Company Name Campaign Name Brand Rank
  Grey Digital Life of I Star Movies- Star India Pvt. Ltd Gold
  9X Media Pvt Ltd Tweetdown 9X Media Pvt Ltd Bronze
  WATConsult Website Development and Content Marketing TATA Chemicals Silver
           
  A.5 Best Use of Ecommerce- Single Brand    
  Company Name Campaign Name Brand Rank
  FCB ULKA How Did India Buy Homes Online Tata Value Homes Gold
  SMG Convonix Great Online Shopping Festival Tata Motors Silver
       
  Company Name Campaign Name A.6 Best Use of Ecommerce- Multi Brand Brand Rank
  ibs Cromaretail.com - Building India's first Omni channel retail experience Croma NO AWARD
           
  Company Name Campaign Name A.7 Best Use of Web Based Games Brand Rank
  Maxus India - Group M Media India Pvt Ltd Unlock the Sherlock in You Tata Sky Limited Bronze
  Grey Digital Life of I Star Movies- Star India Pvt. Ltd Gold
  GroupM Media India Pvt. Ltd. Center fresh Gum charades - Zubaan Pe Lagaam! Center Fresh- Perfetti Van Melle India Pvt. Ltd. Silver
           
  A.8 Best Campaign- Online Advertising    
  Company Name Campaign Name Brand Rank
  Grey Digital Life of I Star India Pvt. Ltd Silver
  Saatchi & Saatchi Focus Network InfosysTrends: 2014 in 90 Seconds Infosys Gold
           
  A.9 Best Digital Direct Response Campaign    
  Company Name Campaign Name Brand Rank
  Grey Digital India Plays BQC Cadbury Bournvita Gold
  ibs #MrMantasticSays “ Building Indias first responsive social brand P&G - Old Spice Bronze
  Red Fuse The Great Colgate Pilgrimage Colgate Palmolive (India) Pvt Ltd. Gold
           
  B.1 Best Use of WAP /Html/ other sites for Mobiles     
  Company Name Campaign Name Brand Rank
  GroupM Media India Pvt. Ltd. Center fresh Gum charades Center Fresh- Perfetti Van Melle India Pvt. Ltd. Bronze
  BcWebWise Kokuyo Camlin Responsive Website Kokuyo Camlin Limited Silver
  Thmbstrk-Indigo Consulting Asian Paints Mobile Site Asian Paints Gold
           
  B.2 Best App Developed- Product/ Services/ Corporate/ Films/ TV Shows etc.    
  Company Name Campaign Name Brand Rank
  ixigo.com ixigo PNR status app for Android ixigo.com Gold
  TELiBrahma Technologies Chris Gayle Became a hero, can you? McDowell’s Bronze
  Social Wavelength Emergency 24x7 Apollo Hospitals Silver
           
  B.3 Best App Developed- Gaming    
  Company Name Campaign Name Brand Rank
  99Games Online Private Limited Dhoom:3 The Game 99Games Online Private Limited Gold
  Disney India Chennai Express: Escape from Rameshwaram UTV Motion Pictures Bronze
  Viacom 18 24 The Game COLORS TV Silver
           
  B.4 Strongest Community Engagement    
  Company Name Campaign Name Brand Rank
  Maxus Selfie 2.0 – Worlds Biggest Selfie PhotographSelfie 2.0 - Fancam Vodafone India Silver
  PHD India Kaan Khajura teshan Hindustan Unilever Limited Gold
  Group M Media India Pvt. Ltd. Mentos Riddle Mentos- Perfetti Van Melle India Pvt. Ltd. Bronze
           
  B.5 Best Innovation in Mobile Marketing    
  Company Name Campaign Name Brand Rank
  VivaConnect Pvt. Ltd. LiveTalk for BJP Rallies Bharatiya Janata Party (BJP) Gold
  PHD India Kaan Khajura teshan Hindustan Unilever Limited Silver
  Red Fuse The Great Colgate Pilgrimage Colgate Palmolive (India) Pvt Ltd. Bronze
           
  B.6 Best Campaign- Use of Mobile     
  Company Name Campaign Name Brand Rank
  Red Fuse The Great Colgate Pilgrimage Colgate Palmolive (India) Pvt Ltd. Silver
  PHD India Kaan Khajura teshan Hindustan Unilever Limited Gold
  ibs Old Spice Mantastic Me - The worlds first user driven mobile advertising campaign P&G - Old Spice Bronze
           
  C.1 Best Use of Social Networks     
  Company Name Campaign Name Brand Rank
  FoxyMoron Maybelline Baby Lips Kiss Song Maybelline New York India Gold
  Interface Communications Pvt. Ltd. 300 briefs, 300 ads in 3 days Mondelez India Foods Ltd./ Oreo Silver
  Red Fuse Smile. Camera. Action. Colgate Palmolive (India) Pvt Ltd. Bronze
           
  C.2 Best use of Blogs    
  Company Name Campaign Name Brand Rank
  PHD India Be Beautiful Hindustan Unilever Limited Gold
  Zee Entertainment Enterprises Ltd Chennai Express and You Zee Entertainment Enterprises Ltd. Silver
           
  C.3 Best use of videos     
  Company Name Campaign Name Brand Rank
  Dialogue Factory, GroupM Heineken - Inner Voice Heineken Silver
  viacom18 Imamogram app MTV Bronze
  Madison Media Pinnacle Cadbury Celebrations - Songs for Sisters Cadbury India Pvt. Ltd (Mondelez International) Gold
           
  C.4 Best App Developed    
  Company Name Campaign Name Brand Rank
  Hungama Digital Services PizzaHut Chompathon App Yum! Restaurants (India) Pvt. Ltd. Silver
  ibs The world's first banking application using Twitter Kotak Mahindra Bank Gold
       
  Company Name Campaign Name C.5 Most Effective Social Listening Brand Rank
  Social Wavelength Customer Delight Through Social CRM Idea Cellular Pvt. Ltd. Gold
           
  Company Name Campaign Name C.6 Most Effective Use of Digital Analytics Brand Rank
  Interactive Avenues Pvt. Ltd. Sprite Teen Till I Die Coca-Cola India Pvt. Ltd. Silver
  WATConsult Reliance Property - Most Effective Use Of Digital Analytic Reliance Property Gold
           
  D.1 Best SEO for website / universal search ranking    
  Company Name Campaign Name Brand Rank
  SMG Convonix The 3C’s of SEO – Customer, Content, Customization Kotak Securities Bronze
  Zee TV ZeeTV.com Case Study Zee TV Silver
  Adlift AdLift- Delivering Search ROI Unitech Gold
       
  Company Name Campaign Name D.2 Best PPC Brand Rank
  Interactive Avenues Pvt. Ltd. Houseful! Book My Show Gold
  SMG Convonix Pappu, Pappa & Dada “ Kotak Securities For Everyones Needs Kotak Securities Bronze
  ISOBAR INDIA Purest Water Discovered on Google KENT RO System Ltd Silver
           
  D.3 Best SEM Strategy    
  Company Name Campaign Name Brand Rank
  Interactive Avenues Pvt. Ltd. Carzonrent- Weather API integration Carzonrent Bronze
  iProspectCommunicate2 API Wizardy Cleartrip Silver
  Red Fuse The Next Door Dentist Colgate Palmolive (India) Pvt Ltd. Gold
           
  E.1 Best Integrated Media Campaign - Product/ Services    
  Company Name Campaign Name Brand Rank
  Mio Design Pvt. Ltd #GreatestFan Reliance Life Insurance - Retirement Solutions Bronze
  Blogworks Allen Solly Integrated Campaign Allen Solly Silver
  Mediacom Communications Pvt. Ltd. Soldier For Women Procter & Gamble, India/Gillette Gold
           
  E.2 Best Integrated Media Campaign - Corporate    
  Company Name Campaign Name Brand Rank
  Interactive Avenues Pvt. Ltd. Spark The Rise Mahindra & Mahindra Gold
  Innocean Worldwide India Hyundai cricjockey Hyundai Motors India Ltd. Bronze
  ibs 75 Years of Bajaj Electricals - a long story well told Bajaj Electricals Limited Silver
           
  E.3 Best Integrated Media Campaign - Social Cause    
  Company Name Campaign Name Brand Rank
  Interactive Avenues Pvt. Ltd. Winning Over With Good News! Mahindra & Mahindra Bronze
  Madison Media Pinnacle Halls Breathe the Change Cadbury India Pvt. Ltd (Mondelez International) Silver
  Digital Law & Kenneth Saatchi & Saatchi Half Stories - The Journey of Doing Right Tata Capital Financial Services Ltd Gold
           
  E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events    
  Company Name Campaign Name Brand Rank
  FIRST SHOW DIGITAL 1 Nenokkadine 14 Reels Entertainment Pvt. Ltd. Bronze
  Grey Digital Life of I Star Movies- Star India Pvt. Ltd. Gold
  Viacom18 Media Pvt Ltd Nano Drive with MTV 2 Tata Nano Silver
           
  E.5 Campaign with the Best ROI    
  Company Name Campaign Name Brand Rank
  Interactive Avenues Pvt. Ltd. Houseful! Book My Show Gold
  Interactive Avenues Pvt. Ltd. Theres always a first time with ebay eBay India Silver
  ibs Old Spice Mantastic campaign - Building a Mantastic brand online in less than 3 months P&G - Old Spice Bronze
       
  Company Name Campaign Name E.6 Creative Person of the Year Brand Rank
  Experience Commerce Aarti Shah - Creative Director experiencecommerce NO AWARD
  Experience Commerce Virindersingh Villkhoo experiencecommerce NO AWARD
       
  Company Name Campaign Name E.7 Most Promising Young Talent Brand Rank
  Havas Media Jaysheel Pradhan Havas Media Gold
       
  Company Name Campaign Name E.8 IDMA Person of the Year Brand Rank
  OLX IndiA Amarjit Singh Batra OLX IndiA Gold
       
  Company Name Campaign Name E.9 Best Digital Start-up of the Year Brand Rank
  RepIndia RepIndia RepIndia NO AWARD
  Supari Studios Supari Studios Supari Studios NO AWARD
       
  Company Name Campaign Name E.10 Best Digital Report Brand Rank
  Experience Commerce Pepsi IPL BBI Report Experience Commerce NO AWARD
       
  Company Name Campaign Name E.11 Best Digital Innovation Brand Rank
  ibs Kotak Jifi - The world's first socially powered bank account Kotak Mahindra Bank Gold
  Maxus India - Group M Media India Pvt Ltd Indias First Simulated Test Drive in a Banner! Tata Motors Limited Bronze
  HCL Technologies Limited Coolest Interview Ever World’s First End-to-End Recruitment Campaign on Twitter HCL Technologies Limited Silver
           
  E.12 Best Use of Technology    
  Company Name Campaign Name Brand Rank
  Grey Digital India Plays BQC Cadbury Bournvita Bronze
  Maxus Selfie 2.0 – Worlds Biggest Selfie Photograph Vodafone India Gold
  VivaConnect Pvt. Ltd. LiveTalk for BJP Rallies Bharatiya Janata Party (BJP) Gold
           
           
  PHD India   F.1 Best Digital and Social Media Advertiser  Hindustan Unilever Limited  
           
  PHD India   F.2 Best Advertiser on Mobile Hindustan Unilever Limited  
           
  Grey Digital   F.3 Best Digital and Social Media Agency of the Year    
           
  Red Fuse   F.4 Best Mobile Media Agency of the year    

 

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