Top Story


Home >> Digital >> Article

Interactive Avenues bags maximum metals at IDMA 2016

Font Size   16
Interactive Avenues bags maximum metals at IDMA 2016

Interactive Avenues bagged the maximum number of metals at the recently concluded Indian Digital Media Awards held at Mumbai. The agency, which is part of IPG Mediabrands, took home 2 Golds, 2 Silvers and 2 Bronzes.

Interactive Avenues won two Golds for its campaign ‘Coke Wishes’ for its client Coca Cola India under the categories ‘Strongest Community Engagement’ and ‘Best use of Social Media’. The same campaign was appreciated as the second ‘Best Digital Direct Response Campaign’ with a silver metal. Also, the agency’s work for ‘Mahindra: Thar’ earned it a silver metal.

Furthermore, its campaign for ‘The Economist’ was applauded under the category ‘Campaign with the Best ROI’ and ‘Best SEM Strategy’.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business