Interactive Avenues bagged the maximum number of metals at the recently concluded Indian Digital Media Awards held at Mumbai. The agency, which is part of IPG Mediabrands, took home 2 Golds, 2 Silvers and 2 Bronzes.
Interactive Avenues won two Golds for its campaign ‘Coke Wishes’ for its client Coca Cola India under the categories ‘Strongest Community Engagement’ and ‘Best use of Social Media’. The same campaign was appreciated as the second ‘Best Digital Direct Response Campaign’ with a silver metal. Also, the agency’s work for ‘Mahindra: Thar’ earned it a silver metal.
Furthermore, its campaign for ‘The Economist’ was applauded under the category ‘Campaign with the Best ROI’ and ‘Best SEM Strategy’.