Top Story


Home >> Digital >> Article

Interactive Avenues bags Fiat India's social media account

Font Size   16
Interactive Avenues bags Fiat India's social media account

Fiat India has awarded its social media marketing duties to Interactive Avenues. Highly placed industry sources have confirmed the development to exchange4media. However, both the brand and agency were not reachable at the time of filing this report.

It is learnt that the agency has already started re-structuring Fiat India’s social media campaign. The win came after a multi-agency pitch that was called few months ago.

According to media reports, Fiat is on a revamping mode in the Indian market after its split with local partner Tata Motors and has signalled that it would be looking at a bigger game in the Indian SUV segment covering all categories, including the compact segment, as part of its nine-product strategy by 2016.

The Italian auto brand is pinning its hopes on product strategy, backed by strong dealer network and improved brand campaigns, to double its share in the Indian passenger vehicle market every year over the next three years. Digital has been a major focus for Fiat since last one year.

Interactive Avenues handles digital duties of several clients across sectors such as finance, telecom, automobiles, travel, e-commerce, IT, FMCG and education. For the record, IPG Mediabrands, the media holding group of Interpublic Group, acquired Interactive Avenues early this year. 

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...