Fiat India has awarded its social media marketing duties to Interactive Avenues. Highly placed industry sources have confirmed the development to exchange4media. However, both the brand and agency were not reachable at the time of filing this report.
It is learnt that the agency has already started re-structuring Fiat India’s social media campaign. The win came after a multi-agency pitch that was called few months ago.
According to media reports, Fiat is on a revamping mode in the Indian market after its split with local partner Tata Motors and has signalled that it would be looking at a bigger game in the Indian SUV segment covering all categories, including the compact segment, as part of its nine-product strategy by 2016.
The Italian auto brand is pinning its hopes on product strategy, backed by strong dealer network and improved brand campaigns, to double its share in the Indian passenger vehicle market every year over the next three years. Digital has been a major focus for Fiat since last one year.
Interactive Avenues handles digital duties of several clients across sectors such as finance, telecom, automobiles, travel, e-commerce, IT, FMCG and education. For the record, IPG Mediabrands, the media holding group of Interpublic Group, acquired Interactive Avenues early this year.