Integrid Media to launch integrated digital platform, Maxxper; eyes 200 pc revenue growth y-o-y
Integrated marketing solutions company Integrid Media is all set to launch what is touted as the first ever integrated digital platform – Maxxper – by the end of March 2010. The main advantage offered by Maxxper is a regular supply of leads that are genuine and consistent in quality, thereby increasing their chances of conversion.
Maxxper will be led by Tarun Singh, Co-Founder and VP, Digital Media, and the team behind the creation and running of Maxxper will be based in Mumbai. With the launch of Maxxper, Integrid Media is targeting a revenue growth of 200 per cent y-o-y for at least the next two or three years.
In conversation with exchange4media, Sanjay Dhar, Co-Founder and COO Integrid Media Pvt Ltd, said, “Based on the experience of the last three years and the wealth of information that has been derived from the diverse nature of campaigns handled by us during this period, we are about to launch a new ‘integrated performance platform’ under the brand name – Maxxper by the end of March 2010.”
Dhar further said, “Maxxper will help Integrid Media take a quantum leap in the Internet business, and we are targeting 200 per cent growth y-o-y for the next 2-3 years at least. All those industries and sectors that would like good quality premium leads – such as banking, insurance, IT, education, etc., would be our clients. We have already worked with several clients in each of these sectors in the past.”
“Under Maxxper, we will be offering solutions packages at both basic and advanced levels, depending on their need and requirement. These packages have been designed after indepth research by our in-house product development team on the data and trends painstakingly collected by us over the last three years, and are now ready to provide performance delivery for every client, for all budgets,” he added.
Integrid Media was launched in September 2006 with a two-part business model involving aggregating advertising inventory across various media platforms like TV, outdoors and the Internet, and secondly, by providing end-to-end media solutions in the Internet and OOH verticals.
Our typical marketing budget is usually 10 per cent of the topline spend