Mumbai-based Integrid Media is launching a portal on career guidance called Yqworld.com in April 2008. The portal would provide comprehensive career counseling, guidance and information to youth in India in the 15-21 age group.
Anil Mishra, Founder & CEO, Integrid Media, said, “We are really excited about this concept of a career portal. This portal will have features like online tests, which will help a student better understand his/her aptitude, personality and abilities, and suggest suitable career options for him/her in which he/she will be most successful. This would be a scientific and systematic approach that would help them take more informed decisions instead of the random approach that most students follow today. Currently, the portal is in the beta testing stage.”
Mishra added, “We would also provide details of courses that would help youngsters achieve their career goals, give information about institutes in India and abroad that offer these courses, information on how to apply, the scope of the careers in India and abroad, industry information on the careers, and so on. There would be various services, including entrance exam alerts, online advisory, and chats with career experts to further enhance the overall service being provided to the student community.”
“There will be a further rollout of services under the YQ brand in Phase 2, later in 2008. The business model would comprise both subscription to specialised services by users, and advertising revenue from professional education institutes and youth brands,” Mishra added.
He further said, “We are looking for an advertising agency to handle the advertising, which would be finalised in 20 days. The communication plan would include all media such as TV, print, outdoors; radio and the Internet, and it will be a nationwide campaign. There would be several promotional initiatives that we would undertake, including seminars, group discussions, and counseling sessions in schools and colleges.”
“Currently, the portal would focus only on Indian college. However, 3-4 months after the launch, we will be focusing on international colleges. We are tying up with educational institutions, counselors, British Council, psychologists, etc, for this,” Mishra informed.
“We intend yqworld.com to become a one-stop destination for students for all their career-related queries and needs, to help them embark on the path of rewarding and successful careers. The competitors in this space include Career Guidance, Times of India’s Education Times,” Mishra added.