Top Story

e4m_logo.png

Home >> Digital >> Article

Instagram's new logo sparks outrage, but is it justified?

13-May-2016
Font Size   16
Instagram's new logo sparks outrage, but is it justified?

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is markedly distinctly vague.

“Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form,” announced the Facebook-owned company in a blog post on Wednesday.

What followed was a storm of mostly outrage.

So what could be the reason behind such adverse reactions towards the new logo? For one, it could just be users feeling nostalgic about an iconic design being no more, for another, it might be the internet’s tendency to treat any major changes with hostility. 

"The Instagram logo shift has created quite a stir on social media. The thought that went into the creation of the logo, keeping the new age dynamics of our camera usage in mind, is great but the colours surely have lead to not such pleasant sentiments amongst the audiences, including myself. The rainbow colours once in the top right hand corner are now a purple, pink, and orange glow that bleeds across the square, and the original camera figure is just a white outline. I'd give it full points for being sleek but none for the loud colours it has adopted,” opined Zafar Rais, CEO of MindShift Interactive.

He, however, appreciated the marketing amplification strategy, where the company reached out to influential photographers and Instagram evangelists around the world, seeding in interpretations of the logo in their photographic style, right from floral logos and paper craft designs flooding Instagram timelines.

But is the social media backlash justified? There are some who disagree.

Swati Nathani, Co-founder and Business Head of Muvizz.com, called the change in Instagram’s logo design as a “welcome” move. Speaking about the new design, she said, “The new logo is simple and brighter than the erstwhile "retro" logo and the interface looks much cleaner. We look forward to capitalize on Instagram as a growing platform, especially for fashion and food clients."

Suveer Bajaj, Co-founder of FoxyMoron, feels that Instagram has broken out of gradient underlays. "Along with the launch of iOS7, all the app icons changed to soft gradients, which they have maintained ever since. By dropping the analog design, Instagram is pioneering a new route for the rest. Instagram is no longer just a photo platform; it's now a popular outlet for video content and animation too. The new minimalistic design theme has increased emphasis on the picture and encourages engagement with the content, which now takes centre stage, and is therefore a significant improvement."
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video