Top Story


Home >> Digital >> Article

Instagram's new logo sparks outrage, but is it justified?

Font Size   16
Instagram's new logo sparks outrage, but is it justified?

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is markedly distinctly vague.

“Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form,” announced the Facebook-owned company in a blog post on Wednesday.

What followed was a storm of mostly outrage.

So what could be the reason behind such adverse reactions towards the new logo? For one, it could just be users feeling nostalgic about an iconic design being no more, for another, it might be the internet’s tendency to treat any major changes with hostility. 

"The Instagram logo shift has created quite a stir on social media. The thought that went into the creation of the logo, keeping the new age dynamics of our camera usage in mind, is great but the colours surely have lead to not such pleasant sentiments amongst the audiences, including myself. The rainbow colours once in the top right hand corner are now a purple, pink, and orange glow that bleeds across the square, and the original camera figure is just a white outline. I'd give it full points for being sleek but none for the loud colours it has adopted,” opined Zafar Rais, CEO of MindShift Interactive.

He, however, appreciated the marketing amplification strategy, where the company reached out to influential photographers and Instagram evangelists around the world, seeding in interpretations of the logo in their photographic style, right from floral logos and paper craft designs flooding Instagram timelines.

But is the social media backlash justified? There are some who disagree.

Swati Nathani, Co-founder and Business Head of, called the change in Instagram’s logo design as a “welcome” move. Speaking about the new design, she said, “The new logo is simple and brighter than the erstwhile "retro" logo and the interface looks much cleaner. We look forward to capitalize on Instagram as a growing platform, especially for fashion and food clients."

Suveer Bajaj, Co-founder of FoxyMoron, feels that Instagram has broken out of gradient underlays. "Along with the launch of iOS7, all the app icons changed to soft gradients, which they have maintained ever since. By dropping the analog design, Instagram is pioneering a new route for the rest. Instagram is no longer just a photo platform; it's now a popular outlet for video content and animation too. The new minimalistic design theme has increased emphasis on the picture and encourages engagement with the content, which now takes centre stage, and is therefore a significant improvement."

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.